Online communities: the flexibility you need

At Jigsaw we have created our own flexible toolkit of online qual and quant tools, called Whycatcher. Its mix of methodologies gives you richer insights into your customers’ real lives, emotions and behaviors. Typically, we service two core types of online communities:

• On-tap research communities: For a varied range of on-going research needs (marketing, U&A, product development, customer service etc). See the case study here
• ‘In the wild’ product/beta trials: A community recruited specifically to provide feedback on a new product, to guide its development and test its effectiveness in a real-world environment. See the case study here

The Jigsaw difference

• Complete flexiblity. As well as setting up the project to suit your specific needs, we can adapt it to any changes and challenges that come up along the way.
• More actionable insights. Our clients get better insights from online communities, because our teams are researchers first, not just project managers.
• A cost-effective approach. You choose and pay only for what you use, dialling up or down along the way so you’re always in control of your costs.