How we helped a payments company prepare for a changed world
How do you develop a strategy to thrive in an unknown future?
How do you develop a strategy to thrive in an unknown future?
International
Banking and finance
Online Qualitative
A major international payments company wanted to understand the future world of payments to inform their strategy.
A multi-stage qualitative project in the UK, Poland and Spain enabled us to go beyond rational and superficial responses.
Our client gained a clear strategic direction through a deep understanding of the need states associated with making payments.