How we used behavioral economics to help RBS understand the consumer buying journey
Using Behavioral Economics to understand behavior – and change it
Using Behavioral Economics to understand behavior – and change it
Sector: Financial Services
Technique: Whole Conscious
Audience: Consumers
The Royal Bank of Scotland needed to take its understand of consumer buying decisions to another level.
As part of an extensive buying journey project, we asked 148 consumers to keep an online diary for up to 6 months.
Our analysis revealed multiple biases across a range of financial services product categories.
months
consumers
diary entries