Richer insights

Too often, market research is gray. It’s designed in silos, done on auto-pilot and delivered in reports that play it safe. Not at Jigsaw. We’ll help you find fresh perspectives, new opportunities and clear strategic direction. That’s why over 85% of our work is repeat business. We call this approach Thinking in Color.

Capitalizing on experience

Your projects shouldn’t be a training-ground for juniors or trainees. We only hire at senior level, so you get all the advantages of working with a highly experienced team.

Bringing expertise together

We provide a hand-picked integrated team of insight professionals, from qualitative pioneers to analytics experts. They work together on your challenges to give you a more complete perspective.

A tailored suite of tools

We design every project from scratch, looking carefully at what you need and bringing bold, imaginative ideas. Then we select (often create) the best-fitting techniques from the research world and beyond, blending the best of both new and classical thinking.

Whole Conscious

Your research needs to expose considered thinking, instinct and behavioral biases. So we research both the conscious and non-conscious mind, to get an authentic understanding of people’s actions and motivations. This gives you far stronger insights into your customers, clients and markets.

We work globally

Our clients include

What our clients say

Jigsaw brings to the table a deep understanding of consumer behavior through the lens of behavioral economics and psychology, which is not the case with many other research firms. They use that expertise to design very thoughtful questionnaires/guides and insightful presentations. We also appreciate their great partnership overall and how flexible the Jigsaw team has been in designing research around our specific travel industry needs.

Stacey Symonds

Senior Director of Customer Experience & Insights, Expedia Inc.

What our clients say

With Jigsaw you always get a senior, experienced team. This really shows in the value they add to research, both in design and execution, as they are able to build on their previous experience. Research is always well presented with a team who are credible with senior stakeholders. Always a real pleasure to work with.

Frances Dobson

Insight Manager, Royal London

Industry recognition in the last 5 years

33

Conference papers

18

Different topics

16

Award nominations

8

Awards won

Creative Development Research can make the advertising stronger. Yes really.

Ali Pugh on why her non-conscious biases stop her from winning her Fantasy Football League …… https://t.co/RUaH5wh2b8

“We’re gonna need a bigger wall”! More portraits added to the Jigsaw gallery.